We don’t invent stories — we refine them. The best ones are unearthed, not fabricated.

WHO ARE WE

We are based in Napa, California and in Rome, Italy. We work with companies across the US and throughout Europe. Led by founders Laina Brown and Caitlin Long, our extended team of designers, programmers, and marketing specialists transform brands through visual content, strategic marketing initiatives and collaborations, and business development by ensuring that their true identity is part of every expression.

CAITLIN LONG
CO-FOUNDER & CREATIVE CONTENT DIRECTOR

Caitlin Long divides her time between Rome, Italy and Napa, California. She studied Marine Biology and began her career working for a seaweed company in Lofoten, Norway, where she fell into the role of Social Media Manager and Content Creator.

After returning to Napa, she served as Assistant Manager at St. Clair Brown Winery & Brewery for four years, contributing photography and videography to the marketing team. During the four years that followed, she traveled throughout Latin America, Asia, Africa, and Europe, documenting her experiences through photography before moving to Barcelona in 2021. There, she interned with a documentary film production company before relocating to Bologna, Italy, working as a freelance filmmaker and photographer for two years and founding Caitlin Long Studio.

She went on to study Fashion Photography in Rome, where she worked with several Italian fashion brands and is now based. Her first independent documentary film, Dueño de su tiempo (Rhythm of the Donkey), received 12 “Best of” awards at international film festivals. She worked as a camera operator on the award-winning British film An Intermission, her commissioned photos of Pope Leo XIV appeared on MSNBC, and most recently she was Creative Director and Photographer for an editorial featured on the cover of Canadian fashion magazine Flanelle.

Her work approaches brands and people with a documentary sensibility, revealing the beauty that exists in what is real.

LAINA BROWN
CO-FOUNDER & MARKETING DIRECTOR

Laina Brown studied Fashion Design in Los Angeles. She worked in the fashion industry for ten years, co-founding Tavalow Cashmere and launching her own women’s suiting line, Laina Westerland Apparel, which was sold at Neiman Marcus and Giorgio Beverly Hills.

Her marketing career spans four decades, beginning with marketing roles at Sheraton Hotels & Resorts and Hilton Hotels.

After relocating to Napa Valley in 1997, she focused on the wine industry, working as a Wine Buyer for the original wine.com, and serving as Marketing Director for importer and distributor Intervine, Inc. and for Domaine Carneros by Taittinger, where she also held the role of Hospitality Director.

She later worked as a marketing and business development consultant for wineries including Hess Collection, Flora Springs, Barnett Vineyards, Sequoia Grove, Viansa, and Black Stallion Winery.

Laina went on to serve as Founding President of Black Stallion Winery and co-founded St. Clair Brown Winery & Brewery, where she spent 15 years as President.

Across four decades, her work has focused on building brands with a clear vision and a commanding position in the marketplace.

MANIFESTO

If not for creating beauty, why else are we alive?